About Me

The world keeps shrinking and social networks provide us a global marketplace bridged through common interests and passions. It's exciting to be living in a time where we can see it evolve and change before our eyes. This is a new communication paradigm, and social networking and social business is changing the way we engage, buy products and services, and share.

As VP of Behavioral Marketing at Lirio, I apply my talents and passion in marketing, communications, coaching and project management, to evangelize the adoption of digital technology, (including social, mobile, email and web) in the financial services space.

I often present at industry conferences, seminars, webinars, and training sessions with a hands-on approach designed to educate, enrich, engage and entertain. As an "idea guy" I thrive in the creative process that propels projects to the next level and enjoy working with teams that have the ability and passion to make things happen.

I collaborate easily with people at all levels and backgrounds and have 20+ years of experience in client facing B2B and B2C roles in Social Media, Sales, Marketing, Business Development and Project Management.

Work with purpose is fun- and I enjoy being a catalyst for change.

Areas of Expertise/Experience

● Social Media and Content Marketing

● Public Speaking/Podcasting

● B2B/B2C Social Business

● Business Development/Strategic Alliances

● Marketing Campaign Management

● Community Development

● PR/Corporate Communications

All images copyright Victor Gaxiola. All rights reserved.