About Me

The world keeps shrinking and social networks provide us a global marketplace bridged through common interests and passions.  It's exciting to be living in a time where we can see it evolve and change before our eyes. This is a new communication paradigm, and social networking and social business is changing the way we engage, buy products and services, and share. 

As a Head of Customer Advocacy at Hearsay Systems, I combine my talents and passion in marketing, communications, coaching and project management, to evangelize the adoption of social media in financial services.  

This is a challenging industry, and I enjoy sharing best practices and illustrating the value that social can can add to relationships and business partnerships (especially those "A-HA!" experiences that change minds) through stories and experiences. 

I often present on Social Media best practices at industry conferences, seminars, webinars, and training sessions with a hands-on approach designed to educate, enrich, engage and entertain. I also host the Hearsay On the Air podcast with weekly shows released on iTunes, Stitcher Radio, GooglePlay, iHeart Radio and Soundcloud.

As an "idea guy" I thrive in the creative process that propels projects to the next level and enjoy working with teams that have the ability and passion to make things happen.  Today, I am fortunate to work in an environment where new ideas and approaches are welcomed and encouraged.  

I collaborate easily with people at all levels and backgrounds and have over 20 years of experience in client facing B2B and B2C roles in Social Media, Sales, Marketing, Business Development and Project Management.  

Work with purpose is fun- and I enjoy being a catalyst for change.

Areas of Expertise/Experience
● Social Media and Content Marketing
● Public Speaking
● B2B/B2C Social Business
● Business Development/Strategic Alliances
● Marketing Campaign Management
● Community Development
● PR/Corporate Communications

All images copyright Victor Gaxiola. All rights reserved. 



Hearsay Social On the Air Podcast Logo